The Best ways to Handle Customer Complaints (To grow your business)

Complaints aren’t entirely bad. Complaints – especially the angry ones – contain useful insights into where your business can improve, allowing you to evolve and grow profits.
So in the name of your business’ success, seek out the points of friction, keep your calm, and get to the root of the problem. You’ll be surprised at the genuinely useful feedback you’ll uncover. So read on.
Speed is a Must
Addressing customer complaints quickly not only boosts satisfaction and enhances your retention, but it also, and very importantly, prevents minor issues from escalating into major problems.
Not only that, but addressing issues promptly makes you memorable and sets you apart from competitors (a huge plus).
Don’t get upset
No matter how frustrating or insulting upset customers can be, it is crucial you never respond with confrontational behavior. In this scenario, nobody wins. You leave the interaction upset, and your customer sets their eyes on your competitors.
Toss the excuses away. Customers who pay well desire to be treated extra well, so avoid excuses and jump straight to the solution. This will this improve respect for you in their eyes, and add to your reputation – bringing your customers back. But wait, there’s more.
Reach out to old customers
Most customers don’t complain – they leave without a word.
So next time, go out of your way to reach out to them. Try to uncover why they left. Not only will this help you understand areas of weakness, but who knows, you might just earn yourself back a customer.

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